shop

explore

the blog

welcome to our home for sharing Meaningful Spaces and Enduring Style with a little dash of glamour

Behind The Scenes

shooting our latest collection at the snow lodge, aspen

read the post

Meet Sarah Gercke Cyr, the founder of GRAY, a boutique brand inspired by Aspen, with an emphasis on timeless fashion and interior design. Sarah's passion for beautiful and meaningful design is the DNA of GRAY. 

Meet Sarah Gercke Cyr, the founder of GRAY, a boutique brand inspired by Aspen, with an emphasis on timeless, cozy fashion and interior design. Sarah's passion for equestrian-influenced fashion is the DNA of GRAY. 

With her experience in high-end fashion, Sarah launched GRAY in 2008 to capture her own imaginative designs. Join Sarah in her fashion journey and discover the comfort, meticulous design, and laidback luxury of GRAY.

With her experience in high-end fashion, Sarah launched GRAY in 2008 to capture her own imaginative designs. Join Sarah in her fashion journey and discover the comfort, meticulous design, and laidback luxury of GRAY.

learn more

Meet

Sarah

Sarah

Recent Favorite Posts

blog post title

blog post title

blog post title

shop the latest

See our latest collaborations and luxury pieces influenced by the effortless style of Aspen

shop now

Connect

Menu

Creating meaningful homes, luxury cashmeres + curating the best from both worlds. Based in Aspen, Colorado.