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Welcome To Gray Aspen

 GRAY is well-known for its equestrian-influenced fashion, and its founder's love for interior design, laid-back luxury, and vintage ski culture is reflected in the brand's aesthetic.

Sarah Gercke Cyr

Sarah Gercke Cyr

Creative Director + Founder

Creative Director + Founder

Meet Sarah Gercke Cyr, the founder of GRAY, a boutique brand inspired by Aspen, with an emphasis on timeless, cozy fashion and interior design. Sarah's passion for equestrian-influenced fashion is the DNA of GRAY. With her experience in high-end fashion, Sarah launched GRAY in 2008 to capture her own imaginative designs. Join Sarah in her fashion journey and discover the comfort, meticulous design, and laidback luxury of GRAY.

Meet Sarah Gercke Cyr, the founder of GRAY, a boutique brand inspired by Aspen, with an emphasis on timeless, cozy fashion and interior design. Sarah's passion for equestrian-influenced fashion is the DNA of GRAY. With her experience in high-end fashion, Sarah launched GRAY in 2008 to capture her own imaginative designs. Join Sarah in her fashion journey and discover the comfort, meticulous design, and laidback luxury of GRAY.

Shop My Closet

on my moodboard

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01 - SEE THE BLOG POST HERE

02 - affliate source here

03 - affliate source here

04 - affliate source here

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06 - affliate source here

love a
neutral stripe

so subtle sexy!

chiffon details- prrrr

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Timeline of gray aspen

through the years....

gray aspen was a dream that started long ago and took years to fully realize. in fact, we're still always refining what gray means to us and to our clients. here's our journey...

birth

Grew up in Charlottesville, Virginia, and competes on hunter jumpers, developing an eye for equestrian-influenced fashion.

Sarah's grandfather inspires her love for skiing and apr├Ęs ski at the Little Nell in Aspen, Colorado.

20 years later, Sarah moves to Aspen to own and operate a high-end fashion boutique.

20 years later, Sarah moves to Aspen to own and operate a high-end fashion boutique.

Sarah attends several NYC Fashion Weeks and immerses herself in the art of provocation and design while working with designers such as Derek Lam and Alexander Wang.

Sarah officially launches GRAY, a boutique brand anchored in an effortless chic aesthetic.

GRAY expands into a nationally recognized brand, with a focus on cozy fabrics and silhouettes that are timeless.

Sarah pours her creative energy into interior design, with residential projects in Aspen and Snowmass.

To this day, Sarah continues to be inspired by Aspen's vibrant and chic atmosphere, vintage ski culture, and the importance of fitness and health in her designs.

20 years later

2008

2000

2012

2018 + beyond

Sarah pours her creative energy into interior design, with residential projects in Aspen and Snowmass.

through the years....

GRAY expands into a nationally recognized brand, with a focus on cozy fabrics and silhouettes that are timeless.

Sarah attends several NYC Fashion Weeks and immerses herself in the art of provocation and design while working with designers such as Derek Lam and Alexander Wang.

Behind The Scenes

shooting our latest collection at the snow lodge, aspen

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shop our bestsellers

Slow Fashion, Luxury Pieces

The Little Navy Dress

French Blue Silk Shirt

Patterned Cashmere Throw 

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Creating meaningful homes, luxury cashmeres + curating the best from both worlds. Based in Aspen, Colorado.