A fashion enthusiast with an entrepreneurial spirit, Sarah Gercke is the founder of GRAY Aspen. Launched in 2008, her business is built on the marriage of an equestrian childhood and a love of both the mountains and the beach.
Hailing from Charlottesville, Virginia, it was the siren call of the west that lured Sarah to a little place called Aspen. Owning and operating Gallerie, a high-end fashion boutique with the likes of labels such as Derek Lam and Alexander Wang, allowed Sarah the opportunity to dip her toes into curating collections. With NYC Fashion Weeks under her belt and the desire to finally manifest the designs of her imagination, she created GRAY as a classic collection with a subtle nod to bohemia. Each piece is timeless, with an emphasis on luxurious fabrics and silhouettes, and embodies the spirit of east meets west.
Eternally inspired by homes and architecture, Sarah continues to pour her creative energy into interior design with recent residential projects in Aspen and Snowmass. When not working in her business or on a new design project, you can find her making time for friends and family and enjoying all that Aspen has to offer.